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Loyalty Marketing Manager

Aug 19, 2022

Cantoria, ES

What are we looking for

The Loyalty team has responsibility for assessing the short to medium term business impacts and marketing directions of ongoing industry transformations,developing the global marketing plan and countries’ adaptations, focusing on customer segmentation and loyalty actions

The team understands the globaland country business priorities, market dynamics, consumer and channel needs, motivations and expectations as well as which marketing drivers work betteracross the markets to develop a loyalty marketing plan to achieve business goals.

As part of loyalty team, you will be responsible for defining, planning and delivering a marketing plan to ensure our members/customers are fully engaged in thewide offering of our loyalty program. You will be leading a team of 2 people.

 

- Postion based in Cantoria, Almería (HQ) with 5 days remote working per month

- You will be travelling once per month to our different locations around the world
 

What you will do

- Identify and analyse issues and opportunities in the loyalty area across the markets
- Define and quantify potential scenarios, drawing conclusions, carrying out recommendations and then managing the communication to drive the decisionprocess, and influencing the multiple stakeholders at specific countries where Cosentino operates, including the follow-up responsibilities.
- Design, develop and execute a loyalty marketing plans to ensure full member engaged with the loyalty program.
- Monitor and report on the status and health of the loyalty program
- Create an internal segmentation strategy to ensure the business can easily understand and identify our broad range of customers and how they engagewith us.
- Coordinating Loyalty budget planning and execution.
- ROI analysis
- Delivering actions to enhance the Loyalty Program Awareness
- Work with our external partners/agencies and Cosentino local marketing teams when required to deliver loyalty marketing initiatives.

 

What you need to succeed

 

Experience:

- 5-10 years Experience in marketing management, developing local and global marketing initiatives, particularly regarding loyalty setting and segmentation. International experience (working across markets)

- Customer oriented, used to develop business strategies that tend to reflect a customer concern or motivations, identifying and synthesizing key insightsfrom research into a concise story for the client.

- C1 Level of English (it will be tested on the first call).  Good knowledge of Power-point and Excel is a must.

 

Skills:

- Strong analytics and “good business sense”, it means, a deep understanding of analytics and an ability to interpret data to drive business and marketingstrategies

- Conceptually creative, natural big picture reflex.

- Excellent oral and written presentation skills

- Ability to build strong relationships both internal and external – Identifies opportunities and acts to build strategic relationships between one’s area andother teams, departments, units, or organizations to help achieve business goals

- Ability to influence at senior and operational levels

- Ability to remain effective under pressure; ability to handle stress in a manner that is acceptable to others and to the organization

Attitude:

- Assertiveness and credibility in meeting interaction

- Demanding from him/herself, striving for excellence

- Good team player, proactive and collaborative

- Curious mind and eager to keep on top of innovations and new business ideas

- Strong understanding of the needs of internal customers and empathy with their position

- Ability to prioritise and plan

What we do Offer

This is an exciting opportunity to join us in creating a loyalty marketing plan for our new programme. We are breaking newground in the surfaces sector with the launch of this Loyalty scheme and are looking for an experienced Marketing Manager to ensure our customers get evenmore value from us.

About Cosentino

At COSENTINO, our purpose is to inspire People through innovative and sustainable spaces. We are the world-leading producer of architectural and decorative surfaces. Our products are designed to provide innovative and functional solutions for either home and business spaces, such as Kitchen and Baths worktops, outdoor open spaces, facades, etc. Innovation, sustainability, functionality and beauty describe our value proposition to the different market stakeholders and end Clients. www.cosentino.com With a presence in more than 100 Countries and 5 continents, our business keeps growing consistently in all the geographies. as well as career opportunities for Talented people like you.  

Cosentino is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Cosentino is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cosentino are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Cosentino will not tolerate discrimination or harassment based on any of these characteristics.”  

*If you are an individual or veteran with a disability who requires any type of accommodation, please contact the People Department at (786) 686-5060 or at our email address: talentacquisition@cosentino.com*-


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