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Loyalty Marketing Manager

30-Jul-2019

Cantoria, ES

Job Summary

The Loyalty team has responsibility for assessing the short to medium term business impacts and marketing directions of ongoing industry transformations, developing the global marketing plan and countries’ adaptations, focusing on customer segmentation and loyalty actions. The team understands the global and country business priorities, market dynamics, consumer and channel needs, motivations and expectations as well as which marketing drivers work better across the markets to develop a loyalty marketing plan to achieve business goals.

As part of loyalty team, you will be responsible for defining, planning and delivering a marketing plan to ensure our members/customers are fully engaged in the wide offering of our loyalty program. This is an exciting opportunity to join us in creating a loyalty marketing plan for our new programme. We are breaking new ground in the surfaces sector with the launch of this Loyalty scheme and are looking for an experienced Marketing Manager to ensure our customers get even more value from us.

Responsabilities

You will be responsible for:

  • Identify and analyse issues and opportunities in the loyalty area across the markets
  • Define and quantify potential scenarios, drawing conclusions, carrying out recommendations and then managing the communication to drive the decision process, and influencing the multiple stakeholders at specific countries where Cosentino operates, including the follow-up responsibilities.
  • Design, develop and execute a loyalty marketing plans to ensure full member engaged with the loyalty program.
  • Monitor and report on the status and health of the loyalty program
  • Create an internal segmentation strategy to ensure the business can easily understand and identify our broad range of customers and how they engage with us.
  • Coordinating Loyalty budget planning and execution.
  • ROI analysis
  • Delivering actions to enhance the Loyalty Program Awareness
  • Work with our external partners/agencies and Cosentino local marketing teams when required to deliver loyalty marketing initiatives.
Knowledge

 

  • Experienced marketing management, developing local and global marketing initiatives, particularly regarding loyalty setting and segmentation
  • International experience (working across markets)
  • Customer oriented, used to develop business strategies that tend to reflect a customer concern or motivations, identifying and synthesizing key insights from research into a concise story for the client.  
  • Good knowledge of Power-point and Excel is a must.
  • Good working knowledge of English is necessary.
  • Good knowledge of the surfaces industry is a plus.
Location


Job Segment: Marketing Manager, Manager, Marketing, Management

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